How We Helped A Dublin Based Electrical Company Brought In 15% More Organic Leads Per Month

A business everybody in the city knew, and Google did not.

+18%

organic enquiries, year on year

top 3

Maps pack for 11 target terms

4 months

to the first page of results

What we were handed

An electrical services business in Dublin that was heavily reliant on paid media to generate enquiries. The website had potential, but organic visibility was not doing enough of the work. Key services and locations were not being properly targeted, meaning the business was paying to appear for searches that could have been generating leads organically.

What we did

We built the organic foundation around how people actually search for electrical services in Dublin. Service and location pages were developed and strengthened, existing website content was optimised, internal linking was improved, and ongoing SEO work focused on increasing visibility for high-intent commercial and local searches.

What we would not do

Chase rankings with pages created simply to target keywords. We avoided thin, repetitive location content and focused instead on building useful pages around genuine services, areas served and searches that could lead to an enquiry. The goal was not more traffic for the sake of a report — it was more relevant Dublin customers finding the business organically.

What changed

Stillorgan Electrical Services moved from relying heavily on paid media to building a consistent source of organic leads from Google. Organic visibility and enquiries have grown, giving the business another reliable acquisition channel and reducing its dependence on paid advertising to be found by customers searching for electrical services in Dublin.